Millet prices hit a record as demand outgrows supply

Launch of new products like millet-based pasta, noodles and snacks, inclusion of millets in breakfast cereals, and increased consumption of millets in the traditional form of flour have all bolstered the demand for millets, industry insiders. At the same time, millet-based startups – that have been doubling their year-on-year growth – have been struggling to source enough supplies of good quality millets due to erratic weather conditions in millet-growing areas as well as comparatively low production of millets vis a vis other foodgrains such as wheat and rice.