Pandemic-induced restrictions on offline retail catalysed many industries to modify their mode of operations and transition to online platforms for survival. Now, when the economy is on a post-Covid recovery, online platforms provide a vehicle for small businesses to not just keep afloat, but also to expand their market access and accelerate growth opportunities. If the entire retail ecosystem is enabled digitally, they will have the potential to grow twice the rate as they would have if restricted to offline retail.
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